1. It's the perfect first beverage in the morning... and always...
  2. It's boiling hot
  3. I can fix it exactly to my liking
  4. It has caffeine
  5. It smells good
  6. It makes everything smell good
  7. It's cheap
  8. You can go out to a restaurant and only order coffee, and only get mildly rude service
  9. It's bottomless at most establishments
  10. I look cool drinking it
  11. It's a great first date