The recent list by @Lindi about the upcoming US election was on my mind when I read a newspaper article about a Toronto City Councillor who had written a book about former mayor Rob Ford, and who went to Cleveland for the RNC (he wasn't actually invited so he just hung around outside).
  1. But if you don't want to bother, or the link doesn't work, here is a summary:
  2. Rob Ford won the 2010 Toronto mayoral election by appealing to white lower middle class suburban voters. He presented himself as an outsider, called above-ground public transport a war on the car, wanted to build a casino in a prime lakefront spot.... I better stop there because this list isn't about Rob Ford.
    Not really an outsider - his father had been a politician and his family owned a large label printing business. But definitely not a member of the downtown liberal intellectual class.
  3. Before Ford got elected, people laughed at his chances and called him a buffoon.
    Sound familiar? Even if they were right about the buffoon part.
  4. Calling him a buffoon didn't stop him from winning the election. In fact, it helped him. It solidified his image as an outsider for the suburban voters, who felt like outsiders themselves, and identified with someone who was the target of criticism.
    "If those downtown bicycle-riding pinkos criticize him, then he must be OK."
  5. Trying to reason with his supporters also didn't work, because their choice wasn't based on reason. It was based on emotion.
    Even though Rob is no longer with us, Ford Nation is still a strong force: his nephew will probably win an upcoming Councillor election.
  6. Instead, you have to appeal to their emotions: whatever it is that motivates them to want to be a good person, or to feel better about themselves.
    A timely example of this approach is the list by @zoe FLIP THE SCRIPT
  7. Those who cannot remember the past are condemned...
    You know the rest. And I think the similarities between these two situations are enough to make learning a possibility. So please read the article.
  8. I will also put in a plug for strategic voting, based on the Toronto election and the more recent fall 2015 Canadian federal election, even though there were three parties in that one SOON TIME TO VOTE?