APPLE EVENT, RECAPPED
Live blog with full details here http://cnb.cx/1Rva4yB
- •Tim Cook kicked it off by talking about privacyApple CEO Tim Cook began the event by addressing the company's fight against the U.S. government over whether it should break into the phone used by one of the San Bernardino attackers. He says he is grateful for support on issue, never expected to be at odds with the govt. but we owe it to customers. We will not shrink from our responsibility on privacy.
- •We were introduced to a robot named LiamLisa Jackson, Apple vice president, environment, policy and social initiatives shows a video about how Apple is breaking down old iPhones to salvage and recycle materials.
- •Health + Care KitApple COO Jeff Williams discusses health initiatives - a framework to build apps for people to take a "more active role" in their own care. The first app is for Parkinson's Disease, he says.
- •Apple WatchNew woven nylon bands announced Apple Watch sport price cut to $299 Apple CEO Cook says the Apple Watch is now the number one selling smartwatch in the world
- •Apple announces the iPhone SEiPhone SE orders on March 24, will ship to customers on March 31 Apple says iPhone SE will cost starts at $399. iPhone SE will include Apple Pay capability. Apple says new iPhone SE has same performance as iPhone 6S, includes same features
- •iOS 9.3Apple will release iOS 9.3 as free update today Features include new Night Shift, Notes
- •New iPad Pro unveiledApple announces smaller 9.7 inch screen iPad Pro 32GB smaller iPad Pro will run $599 128GB is $749 256GB will run $899 Taking orders on the 24th, available on 31st.
- •New HQ and event theaterCook wraps Apple Event with new photos of their new HQ. The company and future events will move there in 2017