WAYS TO PRONOUNCE "li.st" (THE ARTIST FORMERLY KNOWN AS THE LIST APP)
Because an email justifying rebranding is low hanging fruit.
- •ListThe conformist in you is smiling right now.
- •PeriodThis is what I call it looking at the new logo. Not only does this open all kinds of anatomy-related punsibilities (Are you on your period? No, I'm on yours)—it also takes a crack at whoever thought a bullet point was more appropriate than an L that looks like lined paper. #youhadonejob
- •Lih StreetA literal and very acceptable way of reading. Not bad.
- •Lie-stThou tellest not the truth, sir.
- •The List AppI've never been a hipster before, but it's time. I can see it now: "List? You mean The List App? I knew about that when it was underground." Duh, winning.