WAYS TO PRONOUNCE "li.st" (THE ARTIST FORMERLY KNOWN AS THE LIST APP)

Because an email justifying rebranding is low hanging fruit.
  1. List
    The conformist in you is smiling right now.
  2. Period
    This is what I call it looking at the new logo. Not only does this open all kinds of anatomy-related punsibilities (Are you on your period? No, I'm on yours)—it also takes a crack at whoever thought a bullet point was more appropriate than an L that looks like lined paper. #youhadonejob
  3. Lih Street
    A literal and very acceptable way of reading. Not bad.
  4. Lie-st
    Thou tellest not the truth, sir.
  5. The List App
    I've never been a hipster before, but it's time. I can see it now: "List? You mean The List App? I knew about that when it was underground." Duh, winning.