1. Using dye to pretend your hair isn't gray
  2. Pretend diamonds
  3. Pretend wood that is actually sawdust with a simulated, wood-like veneer
  4. Pretend maple syrup
  5. Pretend "small town feeling" added to modern suburban neighborhoods
  6. The pretend intimacy of social media
  7. Pretend leather
  8. Adding pretend "old-time-y-ness" to a photo using a sepia filter
  9. Pretend wasabi at most sushi restaurants which is actually horseradish dyed green
  10. Pretend friendships