1. Zero to One by Peter Theil - geared more towards tech start ups, but idea is that you should have a 10x or 100x better idea than what's out there, not just 2x or worse, the same. What do you think to be true that the general public doesn't?
  2. Linchpin by Seth Godin - be invaluable (repetitive message throughout) good for person with a role within a bigger system
  3. Raving Fans by Ken Blanchard & Sheldon Bowles - be so good that your customers rave about you. Silent customers are no good (even angry is good bc you can respond and change if necessary)
  4. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - give VALUE many times, then go for the ask when appropriate. Lots of visual case studies of proper vs ineffective social media so you should get the print edition, not Kindle
  5. Thank You Economy by Gary Vaynerchuk - using social media to engage with customers on a micro level vs old school methods (Navy SEALs vs carpet bombing)
  6. Anything You Want by Derek Sivers - very short read (49 min) about 40 thoughts on creating a business, namely do it for the customers and figure out what makes YOU (the owner) happy. Money and growth isn't everything. Listen to his interview with Tim Ferris after you read this.
  7. Start with Why by Simon Sinek - Why, How, What. Communicate why you're doing something and people will understand it better than the how's and what's. A must read for those who want to lead and/or start a business
  8. Leaders Eat Last by Simon Sinek - chemicals that give us pleasure can also work to develop leadership skills. Make people that work for you feel SAFE and they will give their best
  9. A guide to flexible dieting by Lyle McDonald - PDF of his book describing a maintenance diet and how to calculate. Snarky and informative
  10. A guide to rapid fat loss by Lyle McDonald - very similar information (copy paste) to flexible dieting but for short term diet reduce carbs and increase protein. Can still do refeeds or free meals
  11. Together is Better by Simon Sinek (9/19/16) a short illustrated book with lots of quips and inspirational nuggets about leadership and fulfillment. Would be a great gift for someone.
  12. Profit First by Mike Michalowicz
  13. Pumpkin Plan by Mike Michalowicz
  14. Toilet Paper Entrepreneur by Mike Michalowicz
  15. Surge by Mike Michalowicz
  16. The New Gold Standard by Joseph Michelli
    About Ritz Carlton and the world class standards it has for customer satisfaction and engagement. Lots of good examples and stories like the valet who replaced the empty blue Gatorade in someone's car. All about quiet observation and trying to predict what the customer will want/need. Probably a little longer than it needed to be but overall a good reminder that there's always something more you can do for your customers.
  17. Accounting Made Simple: Accounting explained in 100 Pages or Less by Mike Piper
  18. Extreme Ownership by Jocko Willink and Leif Babin
  19. To Sell is Human by Daniel Pink
  20. Two Brain Business 2.0 by Chris Cooper
  21. How Google Works by Eric Schmidt and Jonathan Rosenberg
  22. The Starbucks Experience by Joseph Michelli
  23. Predictably Irrational by Dan Ariely
  24. Crucial Conversations by Kerry Patterson
  25. The Like Switch by Marvin Karlins
  26. Help First by Chris Cooper
  27. Made to Stick by Dan Heath and Chip Heath
  28. Rework by David Heinemeier Hansson
  29. The Go-Giver by John David Mann
  30. Home Game by Michael Lewis
  31. #AskGaryvee by Gary Vaynerchuk
  32. Personal MBA by Josh Kaufman
  33. Boomerang by Michael Lewis
  34. Shoe Dog by Phil Knight
  35. Fortune Cookie Principal by Bernadette Jiwa