1. I was going through a creative dry spell
    Inspiration doesn't come on a whim
  2. I started a new job
    I had to prove myself for a few months before I could go back to doing nothing all day
  3. BJ Novak hasn't been on TV
    Without the constant visual reminder of List App's existence — as personified by BJ Novak's face—I kinda forgot about it
  4. I'm "training" for a half marathon
    If training consists of running three miles during your lunch break just so that you can escape your office for a bit, then I'm pretty close to being ready
  5. New Years resolution
    To use social media less often. Lasted exactly one week
  6. Uhh I deleted it
    Yeah so I needed more space on my dying iPhone 5S. SUE ME, BJ.