1. I like making lists
    It's a place where you can be yourself and make your own lists, whatever pops into your head
  2. Different side of people
    You get to see a different side of people than on Twitter and Instagram, a more creative side, more imaginative, you see the real person
  3. It's where the cool people hang out
    Many different people telling their unique stories through lists
  4. It's like a little community
    Everybody liking, re-listing, requesting lists from each other