These burger boys graced menus, matchbooks, and paper hats from midcentury stands and coffee shops, and their job was to be as jovial and welcoming as the outlandish architecture.
  1. 1.
    Bob's Big Boy
    Bob Wian founded Bob's Big Boy in Glendale in 1936. His double-decker burger and iconic mascot still reign in Toluca Lake.
  2. 2.
    Fat Boy
    Johnie's at Wilshire and Fairfax adopted Fat Boy as their representative when they copied the double-decker from Bob's.
  3. 3.
    Bun Boy
    We're not sure what Bun Boy's X-Men power is, but he's one heck of a mutant. His restaurant in Baker, CA was replaced by a Big Boy, which also closed.
  4. 4.
    The original Harvey's Broiler mascot
    This double-pattied dude welcomes you to the Downey drive-in with open arms—or rather, floating boxing gloves.
  5. 5.
    Bun 'n Burger mascot
    The animated neon chef at this Alhambra restaurant has been running since 1941.
  6. 6.
    Richard and Maurice McDonald of San Bernardino came up with this hamburger-headed man when they launched their first franchise in 1952.
  7. 7.
    Goody's mascot
    Your friendly neighborhood chef with a shovel works at Goody's in El Monte.
  8. 8.
    Pann's mascot
    Restaurant founder George Poulos was the model for this dapper fellow who adorns the menus at the 1958 Ladera Heights landmark.
  9. 9.
    Chubby the Champ
    What is it with boxing and burgers? The Clock Broiler in Lynwood created this heavyweight in 1941.
  10. 10.
    Chubby the Champ 2
    The Clock drive-in had expanded to 12 locations when their logo got a minor makeover in the 1950s.
  11. 11.
    Humphrey Burger guy
    The defunct McDonnell's drive-in hired cartoonist Ham Fisher to come up with an ad for their Humphrey Burger.
  12. 12.
    Coffee Dan's mascot
    Is this cartoon chef tiny, or is his hamburger enormous?