Leo Burnett's Predictions for the 2016 Cannes Lions

Leo Burnett Worldwide today published its 29th annual Cannes Predictions, forecasting major contenders ahead of the 63rd Cannes Lions International Festival of Creativity, the global advertising industry’s most prestigious event, held in Cannes from June 18 – 25, 2016. Check out the top 25 below!
  1. SOUTHERN COMFORT “ShottaSoCo” | Wieden + Kennedy / New York | (USA)
  2. ANDES BEER “Fairest Night of All” / “Hagglers Campaign” | Del Campo Saatchi & Saatchi / Buenos Aires | (Argentina)
  3. DB BREWERIES “Brewtroleum” | Spark PHD | (New Zealand)
  4. XBOX – TOMB RAIDER “Survival Billboard” | McCann | (UK)
  5. REI “#OptOutside” | Venables Bell & Partners | (USA)
  6. SPAIN – CHRISTMAS LOTTERY “Justino” | Leo Burnett / Madrid | (Spain)
  7. INTERMARCHE “Sugar Detox” | Marcel / Paris | (France)
  8. CURRY’S PC WORLD “Spare the Act Campaign” | AMV BBDO / London | (UK)
  9. IF INSURANCE “Slow Down GPS” | Forsman & Bodenfors / Gothenburg | Sweden
  10. SUUMO “Shell We Move?” | Hakuhodo Kettle / Tokyo | (Japan)
  11. HONDA “Paper” | RPA / Santa Monica | (USA)
  12. BEATS BY DRE “Straight Outta” | R/GA Hustle / LA | (USA)
  13. SHISEIDO “High School Girl?” | Watts of Tokyo | (Japan)
  14. UNIVERSITY OF WESTERN SYDNEY “Deng Adut” | Finch Company | (Australia)
  15. HOUSE OF CARDS “FU2016” | BBH / New York | (USA)
  16. BURGER KING & PEACE ONE DAY “McWhopper,”  Y&R New Zealand | (New Zealand)
  17. REMY COINTREAU – LOUIS XIII COGNAC “#NotComingSoon” | Fred & Farid Group / New York | (USA)
  18. HARVEY NICHOLS – THE REWARD APP “Shoplifters” | Adam & EveDDB / London | (UK)
  19. VOLVO – TEST SERIES “Look Who’s Driving” | Forsman & Bodenfors / Gothenburg | (Sweden)
  20. PRODISS “#MaPlaceEstDansLaSalle” | Fred & Farid / Paris | (France)
  21. SAGAMI “Act of Love” | Hakuhodo / Kettle / Tokyo | (Japan)
  22. ART INSTITUTE OF CHICAGO “Van Gogh BnB” | Leo Burnett / Chicago | (USA)
  23. BAJAJ “The Nation’s Bike” | Leo Burnett / India | (India)
  24. SAMSUNG “BrainBand” | Leo Burnett / Sydney | (Australia)
  25. UNDER ARMOUR “Rule Yourself – Phelps” | Droga5 / New York | (USA)