I’m Not Sure How to Weigh in on This, but I’m Going to Weigh in on This

  1. 1.
    I will repeat exactly what you just said so everyone knows I am listening and very much involved in the conversation. If I repeat your words back to you in my voice, that is weighing in.
  2. 2.
    I will say things like, “You make a good point — maybe we should open that up to the group” if I don’t understand what you’re saying or am unsure if you asked a question? Still, I’m weighing in.
  3. 3.
    “What kind of metrics do we have?” — A solid gold weigh-in.
  4. 4.
    Being aware of the time and announcing that I understand everyone is busy and some people have hard stops isn’t just polite — that’s me weighing in.
  5. 5.
    I will list all the people I’ve pinged in the last hour and will offer to ping more.
  6. 6.
    I will turn every goddamn person’s attention back to the brief.
  7. 7.
    It’s always a good time to say I don’t mean to play devil’s advocate, even if I’m not sure I’m playing devil’s advocate.
  8. 8.
    When I say, “I want to take a second to unpack this,” understand that I am going to repeat exactly what you just said back to your face because, again, this is a great opportunity for me to put your words in my voice but this time I’m adding some of my words up front.
  9. 9.
    “That begs the question!” Yes — yes, it does.
  10. 10.
    I will bring up social media and video strategy by saying, “What about social media and video strategy?” This is something I learned from Steve G.
  11. 11.
    I will ask about Donna’s vacation and hope that she recently went on vacation. If she’s not in the room, I will knock over my water bottle and go get paper towels… and Donna.
  12. 12.
    Synergy.