5 Tips I Would Have Welcomed Before Running a Kickstarter
While we raised our money, these are the things that would have made my life much easier.
- 1.The most important thing isn't the 💰It's the backers. 1,000 $1 donations are far more beneficial to you than 10 $100 donations. Why? Your backers are your fans, your supporters, your network, and your greatest asset. No matter what you're raising money for, they're the ones who care that you succeed, they're the ones you can call on for additional help. They want you to make your goal, otherwise they wouldn't have donated. Therefore: spend your time trying to get more backers, not more money.
- 2.It's a numbers gameContinuing point 1: Let's say 5% of people who view your campaign donate (that's probably generous, mind you) that means you want thousands of views on your campaign. You should devote more time assembling press, blogs, interviews, and other clever ways to drive traffic to your campaign than you should devote towards anything else, more than your video, more than your write up. Reach out your backers to see if they can connect you with PR opportunities
- 3.Turn your backers into cheerleadersContinuing point 2: these people want you to succeed so don't be afraid to ask them to help. Be careful though because you want to be smart about how they promote your product. A status update that says "hey, support my friend..." Doesn't catch people's eye because they immediately see that your backer is just promoting their friend's work. Instead, have people write their honest answers to why they donated. And have them leave out that it's a friend's project.
- 4.Be prepared but also be spontaneousDo as much prep-work before your campaign launches as possible, especially in regards to PR. The last thing you want to do in the middle of your campaign is try to drum up press. HOWEVER, be prepared to adjust on the fly. The only way to discover what's working and what isn't is to actually do it. It's for this reason that you want to allow yourself as much time during the campaign as possible - prep so you can adjust. As your campaign takes off, new PR opportunities will present themselves.
- 5.You only get one chance to make your caseThe bad news: people will make up their mind pretty quickly if they're in or out and you're not in the room to convince them otherwise. But the good news is because that's the case, you don't have to kill yourself creating the perfect pitch. Create something you feel confidant in - a strong video and a good write up - and then focus on reaching your audience and growing that audience. I can't stress enough what a numbers game Kickstarter is.