1. Billboard in question
    Static
  2. "His life just got put on paws"
    Static
    They've gone ahead and underlined "paws" in case you missed the pun.
  3. Also, what does that tag line even mean? His life got put on pause from what? What sort of things does a cat have to do that suddenly putting them on pause for something would be a compelling movie plot?
  4. "Me"
    Static
    In case there was any confusion that the top billed actor, Kevin Spacey, was not playing the cat.
  5. Why, Kevin, why?
  6. The cat is the one making these moronic markups.
    Static
    So I should deduce that the main character - a cat - thinks we're too stupid to understand a lame pun and is also so vain that it needs to tell us that it's Kevin Spacey. Cool. I'm sold.
  7. Also, the cat is wearing a tie.
    Now THAT'S crazy.
  8. Wait, what the fuck is this?
    Static
    Is that an Instagram handle?
  9. Dear god... This is a movie based on an Instagram cat!
    Static
    10k followers isn't terribly impressive in the world of Internet cats. Why did this one get a movie but Maru didn't?!?
  10. I tapped into who this cat is following and found this
    Static
  11. Hold on, let me underline that for you:
    Static
  12. This film is directed by Barry Sonnenfeld... I am so intrigued.