I've got a few theories but nothing solid. Let's imagine in the comments! Join me!
  1. Maybe it sells gentlemen.
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  2. Maybe it sells farms.
  3. Maybe it sells farm boys, to accompany farm men on their travels about the farm.
  4. Maybe it sells tiny baby piglets who will grow only as big as a tiny teacup and are protected by law.
  5. What do you think?
  6. It sells the guys who work at Freemans on the Lower East Side?
    Suggested by @Goldie
  7. Men's clothing and locally grown produce.
    Suggested by @suesmith
  8. A brand-new TBS original comedy series that will be heavily advertised but inevitably flop after episode 4
    Suggested by @trevler
  9. Gardening tools made with upcycled metal and wood, rustic pottery, seeds for heirloom vegetables and tweed and denim clothing. There will also be a small selection of mustache wax and hair products.
    The interior will also be dark stained wood and wrought iron with bare Edison light bulbs dangling from the ceiling.
    Suggested by @eatthelove
  10. Artisan bowties. That is all.
    Suggested by @erichutchinson