Because—admit it—it's a niche market...
  1. Love of the Barefoot Contessa
    The pomp, wealth, envy gardens, and "how easy is that?"-type recipes are all prevalent.
  2. A smidge of interest in county living
    Who doesn't love goats?!
  3. You must not just tolerate, but thrive on delightfully awful production quality
    Because it's bad, folks. It's so bad.
  4. Pot
    Optional, but recommended...