In a culture where being social and outgoing are celebrated, it can be difficult to be an introvert. Susan Cain argues introverts bring extraordinary talents to the world, and should be celebrated.
  1. Our culture favors extroverts and it started in the 20th century.
    Cain notes as we evolved from an agricultural society to a world of big business, people started to work in cities more -- and work with more people. To stand out from co-workers, charisma gave people a certain amount of social stock, which meant it became harder for introverts to stand out.
  2. Whether you’re an introvert or extrovert comes down to what kind of nervous system you have.
    Cain says studies show extroverts tend to have nervous systems that react less to noisy environments. Introverts are more easily distracted by loud stimulants or crowded spaces.
  3. Teamwork doesn’t always make the dream work -- creativity can also come from solitude.
    Cain says most businesses think the team brainstorming session is what often leads to the best ideas. But she notes having quiet time with you and your ideas also fosters creativity.