Hey! All you techies - step up and pay attention to these basics before you launch your next mobile app or website. As your users we not only expect these, we demand them:
  1. First, like MDs, do no harm! We hate it when you mess up our stuff...
  2. Second, remember Newton's Third Law of Motion: For every action, there will be a reaction. You get to heavily influence it, but we get to decide if we perceive it as good or bad and how much we will allow it to affect us.
  3. Stick to your core and do it well. Just because you know it, does not mean you "get" it.
  4. Finally, really do follow the KISS rule and keep it simple. The more I have to think about it, the less time I spend enjoying it the first time, which makes me not want to use it again.