1. TIM COOK, C.E.O., APPLE
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    Major Bond-villain attribute: Forcing people to “upgrade” every two years.
  2. ELON MUSK, C.E.O., TESLA, SPACEX; CHAIRMAN, SOLARCITY
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    Character-revealing quote: “It’s remarkable how many things you can explode. I’m lucky I have all my fingers.”
  3. TRAVIS KALANICK, C.E.O., UBER
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    Secret weapon: Surge pricing.
  4. MARK ZUCKERBERG, C.E.O., FACEBOOK
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    Third-act moment of confrontation: “I know everything about you, Mr. Bond. Your friends, your enemies, the products you like . . . even the names of all those tragic women you’ve un-friended. It’s time to post your final update, 007. Your Timeline ends this morning.”
  5. JEFF BEZOS, C.E.O., AMAZON
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    Lair: The 65,000-square-foot glass-domed “Biosphere” currently under construction at the new Amazon headquarters in Seattle.
  6. SERGEY BRIN AND LARRY PAGE, CO-FOUNDERS, GOOGLE AND ALPHABET
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    Grand scheme: Owning—and controlling—the alphabet.
  7. BRIAN CHESKY, C.E.O., AIRBNB
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    Henchmen: The hundreds of thousands of people who used Airbnb to find someplace to sleep last night.
  8. JACK DORSEY, CO-FOUNDER AND C.E.O., TWITTER
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    Secret weapon: The “unfollow” button.