5 REASONS GOOGLE SHOULD JUST MAKE ITS OWN PHONES AND LAPTOPS ALREADY

It's time.
  1. Software and hardware are closely intertwined
    This is one of the major things that has led to Apple's success and to Microsoft's decision, after years of resistance, to go into the hardware business.
  2. Google is making Android its single platform for the future, merging it with Chrome OS
    This implies that Android could run laptops or even desktops. If Google did this, making not just phones or tablets but even laptops, it would be the first compelling new alternative to Apple's desktop platform in decades — an industry sea change.
  3. Android as a platform dominates the world and dwarfs Apple's iOS market share
    But Google has only a single hardware partner in Samsung which combines global reach, significant market share, and profitability. And Samsung's sales and profitability have been faltering.
  4. Device makers in emerging markets are increasingly deploying versions of Android that omit Google apps or services
    They're not making money on these.
  5. The EU has opened an investigation of whether Google's required bundling of its apps on Android phones made by others is illegal
    If that probe should go the wrong way for Google, it could be a disaster. All the more reason for Google to control its own destiny.