4 Numbers That Explain Adele's Total Dominance of the Music industry
Adele's 25 is out and has fully taken over the world. The comeback album emerges four years after 21, which smashed records, garnered numerous awards, and sponsored countless breakup recoveries. However anxious Adele's fans were for new music, though, they can't possibly rival the music industry's excitement over her return. http://bit.ly/1QSZxuq
- •11.2 million: Number of 21 albums sold in the United StatesWhen you factor in the rest of the world, 21 sold more than 30 mil albums. Buying albums has become an anomaly — yet Adele sold almost as many albums in 2011 as Celine Dion did for her hit album Falling Into You in 1996. If you include the rise of streaming (not counted in album sales), Adele's numbers would far surpass Dion's. Adele dominates when you stack her up against her contemporaries. Taylor Swift sold 3.66 mil copies of 1989 in the US last year. In 2011 alone, Adele sold 5.82 mil.
- •1.1 million: Number of digital single copies "Hello" sold in its first weekIn a continuing theme, though, Adele's huge numbers hold up across platforms. When "Hello" was released, it sold 1.1 million single copies online. As Fusion's Kelsey McKinney points out, "This is far and away the highest number of singles sold in the digital era." The closest contender for that honor is Flo Rida, whose 2009 single "Right Round" sold 636,000 digital copies its first week out of the gate. It's just not even close.
- •23.2 million: Number of YouTube views "Hello" got in its first 24 hours"Hello" was watched on YouTube 1.6 million times an hour. (The first full Star Wars trailer peaked at 1.2 million an hour.) Adele also set a new 24-hour record on Vevo, where "Hello" got more than 27 million views. To put this in perspective: Adele's 23.2 million YouTube views in a day beat out Taylor Swift's 20.1 million in a day — and that was for the celebrity-studded revenge fantasy of "Bad Blood." Adele, by contrast, just stood in a bunch of swirling leaves and belted her face off.
- •22.2: Number of miles the first shipment of 25 albums would reach into the sky if they were all stacked on top of each otherAnticipating Adele fever — and counting on her ability to move physical albums like no one else — Columbia Records shipped out 3.6 million albums to retailers. (The last album to ship a larger number was NSYNC's No Strings Attached, which had 4.2 million sent in 2002.) Fusion's McKinney did some slick math and figured out that if you stacked all 3.6 million copies of 25 that were shipped out on top of each other, they would tower 22.2 miles into the sky — four times the height of Mount Everest.