You say it as it reads
  1. Cinta
    Usually used between lovers, and only between them. We seldom say this out loud to and among others, shy lot that we are.
  2. Sayang
    A familial kind of love. We use it for people like family and friends.
  3. Suka
    This refers to 'like' love. If you like something/-one a lot, you'll add an adverb after it, as in "suka sekali" (like it a lot).
  4. Rindu
    Technically it means 'miss' as in 'I miss you' but it does indicate a longing in some dialects. We don't use this in conversations nowadays.