THINGS I LEARNED ABOUT SOCIAL MEDIA AND HEALTHCARE
There was this post (I'M PRESENTING ABOUT SOCIAL MEDIA AND MEDICINE AND I NEED HELP) and @jesszaffino was an absolute star in helping me with ideas and research! And then I presented today and it was fun, and sparked lots of discussion. Yay!
- •South Africans mirror the global trends in that Facebook is the most popular, and Instagram the fastest growing. Li.st isn't even on there, but frankly I prefer it that way. ❤
- •8 in 10 internet users search online for health information.It's the 3rd most popular online activity.
- •Adults between the ages of 18-49 are most likely to search for health info online.
- •87% of doctors are already on Social Media for personal use. 67% use it for personal and professional use.
- •SM has recently been used to recruit participants for randomised control trials...
- •And for tracking disease activity...Twitter was used to track the H1N1 pandemic
- •And is gaining popularity at medical conferences.
- •Online Patient Communities are hugely beneficial, but only 11%(!!) of doctors know about them.
- •They elevate patients' levels of perceived empathy...
- •And make them feel more empowered...
- •And have been shown to improved self-management of epilepsy in veterans in the USA.
- •The idea of "dual citizenship" online (different accounts for personal and professional use) is largely pointless because you cam he held professionally liable for things said/done in personal context.
- •Mayo Clinic has a residency in Social Media!Frankly I'm not a fan of that. I think it will be part of all disciplines. I can understand professionals who focus on SM, but I don't think we need doctors to SPECIALISE in SM.
- •Social Media will soon be considered a professional competency, just like email and computer skills now.
- •To quote Jess: "Social Media is not our present - it is our future."