Catch Phrases I'm Surprised Never Caught On
I love catch phrases. I think they (along with emoji) are phenomenally underrated successes in popular literature: they change everyday conversation. Here are some that almost made it, but didn't.
- •"Bust a move" ...The song "Bust A Move" by Young MC is essentially an advertisement for this catch phrase ("bust a move" = perform an inspired improvised action under situational pressure). The song could not have caught on more widely: decades later, anyone who has heard it knows every line by heart. And yet, the catch phrase: DOA.
- •"Get off my lawn" ...When I saw Clint Eastwood say this in the TV ad for Gran Turino, I thought, oh man, I'm gonna be sick of hearing this awesome line someday! Well, not really. It just became a memorable repurposing of a vaguely omnipresent grumpy sentiment.
- •"Get off my plane" ...I also had high hopes for this line, predating the previous example by a few years, delivered by Harrison Ford in the TV ad for "Air Force One." In retrospect, this had less going for it than I thought.
- •Honorable mention: "Mimbo" ...When "Seinfeld" introduced this term to describe a male bimbo, played by Dan Cortese, it had all the makings of a catchphrase: zeitgeist-ready concept, introduced by a mega sitcom at the height of its powers... Yet something seemed off. Years later, the phrase "Himbo" surfaced. We were right to resist the first incarnation of the catch phrase!