A reminder to please add as a Suggestion, not a Comment, so I can add them to the list and other people can see them more easily
  1. Stores? Broader advice? Please add in suggestions!
  2. General & memory foam purchasing tips - definitely ask for a "comfort test" period!
    How to Buy a Mattress www.wikihow.com/Buy-a-Mattress How to Buy a Memory Foam Mattress www.wikihow.com/Buy-a-Memory-Foam-Mattress
    Suggested by @wikiHow
  3. Slept on an essentia mattress awhile back and it was GLORIOUS
    Suggested by @candi
  4. Casper is all the rage in nyc because of their mattress' super efficient packaging, delivery, comfort and price.
    Suggested by @dave
  5. Put a pea under each mattress you try to see if you truly are a princess. (Also make sure they take away your old one if you want em to)
    Suggested by @maeve
  6. Go on a research mission and stay in a bunch of fancy hotels. Buy whichever mattress you sleep best on.
    Suggested by @alibaron
  7. Like with cars and houses they are one of the few things you can haggle over in the USA.
    Suggested by @jmc
  8. If you like a soft sleep, sometimes putting a down comforter on top of the mattress but under the cover sheet does the trick. No expensive super soft mattress needed.
    Suggested by @ricky
  9. Leesa
    Suggested by @film114
  10. Casper.
    Ever since getting one about a year ago (in LA), it has been exponentially more difficult to get out of bed in the morning.
    Suggested by @austin
  11. In LA, PJ's Sleep Company on Fairfax has their own store brand of organic mattresses. Super comfy and less bankrupty than most organic options!
    Suggested by @Ericka
  12. Custom comfort mattress on beverly. Fancy as hell.
    Suggested by @david_stassen
  13. PranaSleep. 💯💯💯
    Suggested by @dball
  14. Just go to the Sofitel hotel in Philadelphia and get whatever they have.
    Suggested by @sashabronner