PHILOSOPHY BOOKS THAT RENDER MY CAREER IN DIGITAL MARKETING A CONTRIBUTION TO THE END OF HUMANITY

I could drink whiskey and talk about this shit for days.
  1. The Question Concerning Technology by Martin Heidegger
    "This we shall never experience our relationship to the essence of technology so long as we merely conceive and push forward the technological, put up with it or evade it. Everywhere we remain unfree and chained to technology, whether we passionately affirm or deny it." This was written in 1970s-ish so Heidegger would be exceptionally horrified to see the true meaning of his belief that technology is a human activity - our iPhones are an extension of our beings almost quite literally.
  2. One-Dimensional Man by Herbert Marcuse
    Marcuse considered the Industrial revolution the beginning of American "unfreedom" where we have so much choice we begin to equate choice as luxury, but he believes it is a form of spiraling unrest. We create machines to make commerce easier but we have to grind our lives away to earn money to buy what we produce. We've tricked ourselves to believe choice = freedom. But he believes choice = prison. iPhone or Android?
  3. No Exit by Jean Paul Sartre
    "L'enfer, c'est les autres." Hell is other people. Also known as Hell is outrage Twitter.