Commercials should not be watched after the program has started.

  1. 99% of the time you're not going to buy the product anyway.
  2. By the time the commercials we're over you forgot the subject of the program.
  3. Your mind is tired of seeing the same commercials over and over again in the same hour.
  4. Too much of the program time is taken up with commercials usually 40% of the show.