SECRETS REVEALED! Car Dealer/Furniture Store Promotions
Ever week, I design full page print ads for several car dealers and furniture stores. Here are a few of the headlines I've used along with what they actually mean.
- •Spooktacular Savings!Great for Halloween ads. The savings however are like ghosts in that they don't really exist.
- •HUGE Discounts!They are always the same discounts.
- •Inventory reduction!Inventory is the same as it's always been.
- •MASSIVE SAVINGS!The "savings" is always the same.
- •Save up to 70% off!One cheap mirror that they keep in store so they can say that.
- •Sizzlin' Summer SavingsAlliteration goes a long way in this business.
- •YOU ARE APPROVED! GUARANTEED!At a ridiculously high interest rate.
- •ROCK BOTTOM PRICES!On high mileage used cars from the 90s.
- •Mattresses starting at $99!It's dryer lint stuffed into a sack.
- •THIS WEEK ONLY!And then the several weeks it's "HELD OVER!"
- •These are just a few. If you'd like me to decode any other promotional headlines, just post them in the comments below. 😎