What People Diplomatically Say When They Hate Something (and What It Really Means).

I have degrees in painting, English lit and did coursework in graphic design. I was a designer, art director and copywriter in the past. I learned the art of the gentle critique...as well as how to interpret that critique. (FYI, I have both heard all these, and used all these at one point in my life.)
  1. 1.
    Well, it's not really my aesthetic.
    It's ugly.
  2. 2.
    I don't really love it.
    I hate it.
  3. 3.
    It has some good points.
    But mostly a lot of bad points.
  4. 4.
    There's a difference between vague and ambiguous. This feels a little vague.
    It looks/reads like a lot of bullshit.
  5. 5.
    It looks like someone put a lot of effort into that!
    Wasted time.
  6. 6.
    Well that's...interesting.
    I have no opinion on it.
  7. 7.
    Look at that!
    I have absolutely no opinion on it!
  8. 8.
    I'm kind of speechless.
    I don't know what to say. So I'll just say this meaningless phrase instead.
  9. 9.
    Give me a moment. This is so awful I don't know where to start.
  10. 10.
    I'm not really feeling it.
    Start over and trash this one.
  11. 11.
    This has potential.
    You have a lot of work to do.
  12. 12.
    Keep going!
    You have a shit ton of work to do.
  13. 13.
    See above "Huh!"
  14. 14.
    Why don't you take another pass at it?
    Completely scratch that idea and start fresh. It sucks.
  15. 15.
    I see what you're trying to do here.
    Barely. Make it clearer. Make it more succinct. Clean it up.
  16. 16.
    You must have really worked hard on that!
    I still hate it. But A for effort!
  17. 17.
    [Bonus: see also @white_lightning's list "WORDS, I AS A PROFESSIONAL, USE DAILY TO TALK ABOUT WORK"]