What People Diplomatically Say When They Hate Something (and What It Really Means).
I have degrees in painting, English lit and did coursework in graphic design. I was a designer, art director and copywriter in the past. I learned the art of the gentle critique...as well as how to interpret that critique. (FYI, I have both heard all these, and used all these at one point in my life.)
- •Well, it's not really my aesthetic.It's ugly.
- •I don't really love it.I hate it.
- •It has some good points.But mostly a lot of bad points.
- •There's a difference between vague and ambiguous. This feels a little vague.It looks/reads like a lot of bullshit.
- •It looks like someone put a lot of effort into that!Wasted time.
- •Well that's...interesting.I have no opinion on it.
- •Look at that!I have absolutely no opinion on it!
- •I'm kind of speechless.I don't know what to say. So I'll just say this meaningless phrase instead.
- •Huh!Give me a moment. This is so awful I don't know where to start.
- •I'm not really feeling it.Start over and trash this one.
- •This has potential.You have a lot of work to do.
- •Keep going!You have a shit ton of work to do.
- •Hmmmm...See above "Huh!"
- •Why don't you take another pass at it?Completely scratch that idea and start fresh. It sucks.
- •I see what you're trying to do here.Barely. Make it clearer. Make it more succinct. Clean it up.
- •You must have really worked hard on that!I still hate it. But A for effort!
- •[Bonus: see also @white_lightning's list "WORDS, I AS A PROFESSIONAL, USE DAILY TO TALK ABOUT WORK"]