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  1. Start marketing 12 months sooner
    Don't count on magical pr people to sell it for you. Build your audience with valuable content.
  2. Get more reviews
    Get that fucking book out there early so people can read and review it.
  3. Schedule your podcast shows early
    The good ones take a bit to get them live. Plan ahead for release on book launch.
  4. Be your own PR firm
    At the end of the day shows want relationships with you and not a go between. Call them.
Life is crazy and shit happens. Today Belisa, my wife, had to have her uterus removed. Here are a few things that got us through the day.
  1. Know God.
    Not everything in life makes sense or feels fair, like not ever being able to have another baby again for instance. Get to know who created all of this craziness and you'll begin to understand, our at least believe, that he's got a plan working in the background that we don't yet understand. Hey if Hollywood can keep us in suspense for 60 of 90 minutes I think God can too. Today I trusted him and it got me through it.
  2. Help a lot of other people before you need help.
    Belisa knows nothing but to care for others and when we care for more than ourselves we have more than ourselves to care for us. She taught me that. For weeks people have been picking our kids up from school, cooking us meals and yes... even buying me beer. Why? Because for years Belisa has been caring for them.
  3. Think twice
    They said the finality of never being able to have kids again would hit us and we ignored it. That was until the nurse had us sign the acknowledgement form stating the obvious (I guess someone has sued). Though I have four kids a vasectomy and no desire to have more, the beauty of kids caught me by the heart and the tears welled. If I had thought more about it I wouldn't have changed what we did but I would have honored and respected the choice much more.
We're quick to assume boys have been given all the resources, as if we've got it all figured out, but alot of what our culture considers "manly" are demonstrations of failed manhood—aggression, fighting, incurable sexual appetites.
  1. 1.
    Empathy: Teach them that others matter more than themselves.
    Thanks @LizDawson: What if men organized all their power and energy around the feelings and concerns of others? Um. No more war? Maybe consider that "We before me" is a true sign of manhood.
  2. 2.
    Aggression: Is for bullies, cowards, terrorist and stupid people.
    When we feel threatened, insecure or disrespected, perhaps we don't lash out and attack - physically or psychologically - and instead self reflect on why others aren't listening our following us. Violence comes from a lack of intelligence and self control. It's the ultimate sign of weakness.
  3. 3.
    Community: Is capacity and we all need capacity.
    Women learn to build, nurture, and depend upon their sisters while men tend to use, degrade and pride themselves on not needing any help. All things which leave us alone and weak.
It's a strange thing to have trained the most deadliest sniper on the planet. Chris changed the lives of many people - some for the worst and some for the best - but my life will always be different because of him.
  1. 1.
    He killed a lot of bad people.
    I'm about as sensitive as they come and though I was a Navy SEAL I don't like conflict, violence or hurting people - I'll do it, but don't like it. The fact is that there is evil in this world and someone has to stop it. Chris stopped a lot of evil and I'm proud to have been a part of that.
  2. 2.
    His training has helped countless others.
    Training SEAL snipers or sales team is the same. Find the methods, teach them, uncover the fundamentals, master them, and boom (pun intended) you got it. I've been lucky enough to repurpose this process in people's lives everywhere and I learned it from training guys like Chris.
  3. 3.
    He made us talk about it.
    War is fucked up. People dying is fucked up. People killing other people is fucked up. When the most deadliest sniper in US history was killed in cold blood every one of us— warmongers, special operations fans and more - was forced to rethink death as a consequence. It's time we stop fighting and killing each other like a bunch of idiots.
Gender equality has surged in regards to entitlement and fairness, but little has been said regarding paving the way.
  1. 1.
    Girls now must compete for the same roles as boys.
    Sure we can still open a door and lay a jacket over a puddle, but only out of form and tradition. Nowadays the ladies need to be able to kick the door in or jump the puddle the same as us. Chivalry is not dead it's just no longer required.
  2. 2.
    We tell all our children they can be anything they want but we rarely teach them how
    We need to teach our girls how to branch out from traditional roles so they don't end up having to marry some dirt bag. You really can't be anything you want when you grow up. You have to make enough money too.
  3. 3.
    Girls need to be taught how to embrace failure as much as boys.
    There is a difference between failure and failing to try. Failure means you tried and you need to try again. Failing means you never tried or stopped. We tend to wear white gloves when dealing with little girls. This isn't how the world is going to treat them. So kiss that scraped knee and tell them to get back out there just like you would a boy. Life is going to be full of ups and downs they need to know how to deal with adversity.
Becoming a SEAL is much like becoming anything in life that is beyond your current situation. This quick list breaks down some common growth barriers.
  1. 1.
    Don't quit
    Sounds simple enough, but think how many times a day, week, month, year we quit on our dreams and do something we know will get us nowhere. I'm not talking about quitting on the big goals. I'm talking about quitting on the little everyday things that eventually bring us to our big goals.
  2. 2.
    Realize that if you don't quit you win
    I've heard this spoken "What would you do if you knew you couldn't fail?" This is close, but when you think about it like this, if I don't quit I win, it becomes more of a sure thing.
  3. 3.
    Recognize that running your self into the ground is the same as quitting.
    I've seen too many people work themselves to the point of injury— mental or physical - where they could no longer continue. This is a subtle form of quitting that you must recognize and stop. Or I guess you can say quit doing.
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