1. The people involved are actually genuine. Nathan Fielder plays his role in such a way that he forces the people to drop the facade they put up for the cameras.
  2. Nathan Fielder is the king of dry and awkward comedy.
  3. It's a spot-on satire and criticism of capitalism, especially the way big companies take advantage of it.
  4. Nathan can get the people he helps to open themselves up and show interesting and often endearing sides of themselves that you'd have never expected.
  5. Dumb Starbucks.
  6. Ghost realtor.
  7. Poo flavored frozen yogurt.