How to Make Money as a Blogger

People ask me all the time how I support myself as a blogger. It always takes a few minutes to explain. The short answer is that it's not easy, but it's also not impossible.
  1. 1.
    First and foremost, think of your blog as a hub for your creative work--something that gets you gigs that pay money
    @amybsherman wrote a great piece about this (http://bit.ly/1WAtcee ) She is a longtime badass food writer who has a high-traffic blog (cookingwithamy.com), and she uses it to get money-earning gigs, like writing books and recipe development. This is my approach too. I am a writer/chef/TV producer/generally creative human who has a blog. It helps make paid opportunities happen for me, since people can what I do, and then hire me.
  2. 2.
    Let brands sponsor you, for $$
    Many brands will work with bloggers to increase their product's awareness in exchange for money--sometimes a nice chunk of money. It's important to only work with products that make sense for your blog/brand. For example, it would not make sense for me to be sponsored by a caviar company on my budget cooking blog.
  3. 3.
    Hold an event and advertise it on your blog
    @seantimberlake is leading a culinary tour through Italy, and his food blogs are a main source of advertising for him. He also teaches phenomenal preservation classes and uses his blog to promote them as well. Could you give a workshop on something connected to your blog? This can be a great way to make money doing something you love.
  4. 4.
    Host ads on your blog
    Companies like SAYMedia, GLAM, and Federated Media will run ads on your site if you can get a certain amount of traffic. Or, you can work directly with companies and arrange ad fees. Depending on the month, I make anywhere from $200-$500 of mostly passive income this way.
  5. 5.
    Write a book
    @eatthelove, @glutenfreegirl, @amybsherman, and @emjuko are all bloggers who have published books. Today, publishers seek out writers who have a following already, and blogging is a great way to build yours. Though the book business isn't always immediately lucrative, having a book with your name on it is like having an 8"x10" business card: it can lead to great paid opportunities.
  6. 6.
    Consult
    For years, people used to ask for my help w/ social media, reaching my blog's demographic, or building a blog for their business. Eventually, I got so tired of being asked to give away my intel for free that I decided to start charging. Now when people ask to "pick my brain," about something I do professionally, I politely send them a fee schedule. @EricElkins has a similar approach, #lunchwitheric. Ask him about it. And read this http://onforb.es/1PJP6bB