How to Make Money as a Blogger
People ask me all the time how I support myself as a blogger. It always takes a few minutes to explain. The short answer is that it's not easy, but it's also not impossible.
- •First and foremost, think of your blog as a hub for your creative work--something that gets you gigs that pay money@amybsherman wrote a great piece about this (http://bit.ly/1WAtcee ) She is a longtime badass food writer who has a high-traffic blog (cookingwithamy.com), and she uses it to get money-earning gigs, like writing books and recipe development. This is my approach too. I am a writer/chef/TV producer/generally creative human who has a blog. It helps make paid opportunities happen for me, since people can what I do, and then hire me.
- •Let brands sponsor you, for $$Many brands will work with bloggers to increase their product's awareness in exchange for money--sometimes a nice chunk of money. It's important to only work with products that make sense for your blog/brand. For example, it would not make sense for me to be sponsored by a caviar company on my budget cooking blog.
- •Hold an event and advertise it on your blog@seantimberlake is leading a culinary tour through Italy, and his food blogs are a main source of advertising for him. He also teaches phenomenal preservation classes and uses his blog to promote them as well. Could you give a workshop on something connected to your blog? This can be a great way to make money doing something you love.
- •Host ads on your blogCompanies like SAYMedia, GLAM, and Federated Media will run ads on your site if you can get a certain amount of traffic. Or, you can work directly with companies and arrange ad fees. Depending on the month, I make anywhere from $200-$500 of mostly passive income this way.
- •Write a book@eatthelove, @glutenfreegirl, @amybsherman, and @emjuko are all bloggers who have published books. Today, publishers seek out writers who have a following already, and blogging is a great way to build yours. Though the book business isn't always immediately lucrative, having a book with your name on it is like having an 8"x10" business card: it can lead to great paid opportunities.
- •ConsultFor years, people used to ask for my help w/ social media, reaching my blog's demographic, or building a blog for their business. Eventually, I got so tired of being asked to give away my intel for free that I decided to start charging. Now when people ask to "pick my brain," about something I do professionally, I politely send them a fee schedule. @EricElkins has a similar approach, #lunchwitheric. Ask him about it. And read this http://onforb.es/1PJP6bB