Cool, Female-founder Fashion Brands You Should Love

Obviously you know Clare Vivier and A.L.C. and Rosie Assoulin, but here are some more.
  1. The Great
    Emily Current and Meritt Elliott, the geniuses who created Current/Elliott denim and style lovely ladies like Jessica Alba, left C/E to start this new line and it's dope AF. It's a little hippie, a little Americana, kinda like a more girly Rag & Bone. THE JEANS ARE EVERYTHING, IN PARTICULAR.
  2. Emilia Wickstead
    British designer who is an elegant genius with an excellent, off-beat eye for color. I don't think she cares much for prints, and she knows her way around a sophisticated silhouette. Most of her stuff is very modern Grace Kelly, but then Gigi Hadid wore her to the VMAs, which gave it a whole new look.
  3. Roksanda
    Another high-end designer who shows in London, I am CRAZY about the fit of her clothes. Lots of sleek pieces with interesting, artistic pops of color and unabashed femininity.
  4. Zimmermann
    Designed by two Sydney sisters, they do femme-sporty really well, as well as excellent swimwear. It's usually sexy in an understated way, like little hints of skin showing through a broderie anglaise cotton dress.
  5. Shrimps
    THE FAUX FUR OF YOUR CANDY-COLORED DREAMS. So fun and editorial and genius. Bright colors, fun stripes, they do a mean stole/scarf, which is THE accessory for fall/winter!
    Marieclaire St. John makes amazing button-down blouses, many of which come with detachable collars, so you can mix & match. She also does CUSTOM embroidered ones, like mine, which says KERR!
  7. Dylanlex
    Drew (the darling founder) is young and cool and NICE, and her line is hand-made in NYC, which is super unusual. Her Instagram is very inspirational as well. She makes this crazy intricate metal statement jewelry that's very Mother of Dragons in a good way.
  8. Totême
    Style blogger wizard Elin Kling is designing this minimalist sportswear line and it's pretty affordable AND chic. Available at NAP.
  9. Sophia Webster
    Worked under Nicholas Kirkwood, she's a shoe designer who makes fun, pop-y, COMFORTABLE shoes in a "less than most shoe designers, but still expensive" price range. Really fun prints; she also does a collab with J. Crew!
  10. Janessa Leone
    She's a young, LA-based hat maker and is just as talented & nice as can be. I own a million of her hats, as does Rosie Huntington Whiteley, it seems!