Credit for the content from Guy Kawasaki
  1. Experts are Clueless
  2. Can't Ask Customers what they want
  3. Give Your employees the biggest possible challenges
  4. Design Counts
  5. Use Big Graphics and Big Fonts for Presentations
  6. Jump the curve, aim to make your Product 10x better
  7. It works or its doesn't . Don't follow the trend
  8. Value Matters , Don't follow Price Customer
  9. A Players hire A+ Players
  10. Real CEOs can Demo
  11. Real Entrepreneurs Ship, don't Slip
  12. Some things need to believed to be seen