1. Start by saying something about Apple that everyone knows ("They invented the iPhone")
  2. Talk about how it looks (don't be afraid to really stretch your vocabulary and play the role of a design expert!)
  3. Gingerly touch on how it seems utterly useless, but backpedal by suggesting that changing our ideas about what is and isn't useless may be necessary.
    Possibly a good time to bring up the iPad
  4. Describe some visual aspect about the interface - try to get emotional about the attention to detail. Again, don't be afraid to sound pretentious!
  5. Remind the reader that at this price, it's certainly not for everyone.
  6. Even if you don't like the watch, congratulate the company and the design team for the accomplishment of creating it.