Mostly for the benefit of advertisers. None of these items were ever typed into our phones. We just talked about them in the presence of our phones.
  1. β€’
    While visiting a friend in Tennessee we talked about picking up Drano to clear her shower drain and she got a FB ad for Liquid Plumber the same day
  2. β€’
    When talking with my sister and her fiancΓ© about first dance songs and the next day Apple Music gave me "Classic First Dance Songs" playlist as one of my featured playlists of the day
  3. β€’
    When I was talking to a friend interested in buying a house about my 15-year mortgage and how I had thought about refinancing and then Snapchat gave me ads about 15-year mortgages the same day.