#MakeItAwkward

  1. TL;DR
    Yesterday, a video went viral from my city, Edmonton. Jesse Lipscombe was in the middle of shooting an ad about our downtown, when a car stopped and the passenger yelled "The (n-word)s are coming!" Despicable. Jesse confronted the man, and gave him the opportunity to speak to him directly. The man denied saying anything but then shouted the racial slur again as the car drove off. The video was shared and instantly prompted responses from our city.
  2. Our mayor, Don Iveson, condemned the racist actions and contacted Jesse to see how he could be of support. Together, they launched a campaign called #MakeItAwkward to encourage people to speak out when they see/hear social injustices in their day-to-day.
  3. This is certainly not a solution to deep-rooted, systematic problems in society, but I'm really proud to see this message being taken up by public figures locally and provincially.
  4. This is also a good reminder for me. I'm not a confrontational person by nature and I need to be more brave, less silent.
  5. #MakeItAwkward