HOW TO WRITE A THING
A cheat sheet that also works double duty for superstitious brides
- •Something old...I know, you hate writing but love having written. A strong cliche is the perfect jumping-off place for a piece. It creates a familiar, comfortable space for your audience. From there, go nuts.
- •Something new...If you want your piece to feel as fresh as Bieber's naked butt on a boat, insert something topical to keep the piece relevant. It helps the reader feel included, like they're in on your joke.
- •Something borrowed...99% of writing is a waste of space. Quotes or data from a study help make your thing seem like a real thing.
- •Something blue...I don't mean depressive, I mean obscene. Throw in a lewd reference or dirty word and people will be peeing their pants. They live for that shit.