NEW AGE OF BUYER BEHAVIOR

Upcoming Trends for 2016
  1. Transitory Content
    Content should be snack-sized (micro), non-linear, portable and on-demand
  2. Utilitarian Based Content
    Content should provide consumers with financial benefits, timesaving assistance, or quality of life improvement
  3. Post Transactional Relationship
    Content should be customized, individualized and personalized like never before