3 Times Soda Companies tried to be Hip and it Failed Hard
- •1. Surge - Coca Cola's "hardcore" soda. A direct response to the success of Pepsi's Mountain Dew. It booth tasted and looked like anti-freeze.
- •2. Pepsi Blue - The product name describes this painfully pandering beverage. With cool pitchmen like Papa Roach how could it not be hit ?
- •3. OK Soda - When your business plan is to target consumers who "don't respond to advertising", what could go wrong? Gen X angst was impervious to corporate American greed.