CAN WE FUCKING STOP

  1. Stop putting wine in bourbon barrels. Stop trying to teach people 17% alcohol red wine is okay. Stop trying to pathetically rip off the creative side of craft beer that our industry doesn't get.
    First: I'm not against non-traditional shit when it makes sense. Bourbon barrels make wine taste aldehydic and oxidized, which is probably why it's a good trick for flipping high-alc, high-pH, oxidized wine at better margins. Second: 17% red wine has got to stop. This race to the top industry wide of normalizing high alcohols has blown people's palates and ruined how people perceive tannin and structure. Third: creative ideas need to fit and enhance wine, not buttfuck it.
  2. "Athleisure"
    I hope you fall victim to death-by-falling-dictionary in a Benjamin-esque twist of fate. You buy your wife ONE Christmas gift and then have to deal with this shit months later.