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A takeaway of the Pew Research Centers Social Media Update for 2016.
- •Slow & steady doesn't always win...Roughly 79% of internet users take to Facebook while 32% utilize Instagram, 24% flock to Twitter, 31% pin it up with Pinterest and 29% network on LinkedIn. Facebook successful rise is contributed to the flock of older adults taking to the social media site.
- •Closing the Generation GapAs nearly 8 in 10 Americans now use Facebook, popularity for the site rose 14% in usage with online adults ages 65+, jumping from 48% in 2015 to 62% in 2016.
- •Frequency & RetentionYes, Facebook holds boasting rights to being the most popular social media platform (roughly 76% report using the site daily, up 6% from 2015's report of 70%), but Instagram and Twitter boast 51% & 42% daily return respectively. You will note that, while Pinterest claims a higher user percentage vs Twitter, this audience is less likely to return on a daily basis.
What better way to celebrate #NationalBestFriendDay?
- •Sherlock Holmes + John Watson
- •Frodo + Sam
- •Peter Pan + Tinkerbell
In an ever growing digital world, how can we focus on social media and technology to further engage senior citizens? These stats provide further insight and allow us to understand how senior citizens interact online.
- •82% of smartphone-owning seniors surveyed described their ownership as a freeing experience. This is comparable to the 64% surveyed from ages 18 to 29.
- •According to the Pew Research Center, the largest growth of Internet use between the years 2009 - 2011 occurred in ages 65 and up (growing 150%).
- •While younger generations can be more informal on social media, senior citizens enjoy a certain level of privacy and connection with like minded people. Time spent digitally educating could open their mind to community opportunities and available resources online.
Whether you have an online store, are creating content for the web or are releasing a press release, it's now imperative that you put effort into including images into your future marketing plans. Listed are several helpful statistics.
- •The visual shift is real! A recent study revealed that content with relevant images gets 94% more views vs content without. If you haven't made the shift to using images, now is the time to start visualizing and making the change!
- •Visual content on social media is now more desirable & 40x more likely to be shared.
- •People retain: 80% of what they see, 20% of what they read, 10% of what they hear.
It's been a long time coming! Twitter announced recently they'll be keeping their 140 character limit, but there is more! So what can we look forward to in the future?
- •Goodbye ".@" - hello everyone! Gone will be the days when one needs to inset a symbol for all to see a tweet beginning with a tag. Twitter is working to ensure these tweets will directly broadcast in all news feeds.
- •The character count took a spa day & came back slightly more relaxed. Twitter will now allow photos, videos, gifs, polls & @ tags (in replies) without taxing a user in the character count department. Gone are the days of 24 character photos...
- •Retweeting 2.0. Ever feel like your tweet was golden, but your followers just didn't respond? Twitter feels you. You'll soon have the capability to retweet and quote your tweets... You know, for those moments when you want to deeply reflect in 140 characters or less.