IS IT PRONOUNCED GIF OR JIF ???

Now that we can add gifs to our lists.. I think it's take time have this debate
  1. I want to say it's pronounced Gif with a hard G but I say Jif because it sounds better..
  2. GIF
    Suggested by   @lesbian
  3. Gif
    Suggested by   @audreypalumbo
  4. I agree with @lesbian , it's GIF
    Suggested by   @kate81
  5. GIF because that's how the guy who invented them said it was pronounced??? Everyone I know makes fun of me but it's GIF!!!
    Suggested by   @dubstep
  6. I say Jif even though I know it's wrong.
    I just don't GIF A FUCK.
    Suggested by   @amber
  7. Gif forever
    Suggested by   @chloeabzzz
  8. I also say Jif cuz I'm an animal
    Suggested by   @macnchz
  9. Forever and always
    Suggested by   @DavidRobson
  10. It's Jif like the peanut butter!!!
    Suggested by   @shreyasaurus
  11. Jeff
    Suggested by   @simplyshelli
  12. Jiff....if you said giff I bet you say things like melk...😐
    Suggested by   @ChxSoupForTheStomach