The more you know!!!
  1. Are they pictured with a fitness and/or weight-loss tea?
    YES, they're being paid. Don't buy that tea, it'll just make you gassy, promise.
  2. Are they promoting a teeth whitening item?
    It's 100% sponsored.
  3. Is there a link in their Instagram caption?
    If so, 99.999% of the time it'll be a sponsored post. Everyone knows links in captions aren't clickable. Companies desperate for some measurable ROI just don't care.
  4. They add #spon #sp #sponsored or #ad