DRAKE WENT TO DRAKE

How my Alma Mater got an international superstar to visit campus, even if it was at 2:30 in the morning. A lesson in the power of social media.
  1. I started at Drake University in Des Moines Iowa in 2010, and even then people were already talking about a campaign to Bring Drake to Drake.
  2. Like, it was an official student group you could join.
  3. Last night, it finally happened. Here's how:
  4. The Bring Drake to Drake campaign started as sort of a student lead joke, but eventually the Admissions and Marketing wings of the university got involved.
  5. This sping, Drake announced his tour would be stopping in Des Moines and that's when things really picked up.
  6. The University put out an official press release inviting The Rapper to campus:
  7. and it was full of clever puns referencing some of The Rapper's hits.
  8. and the last several months, University pages have been on top of all Drake related news.
  9. Like do you remember this?
  10. Drake University commented on that with this:
  11. About two months ago, the rapper finally took notice and followed @ DrakeUniversity on Instagram and Twitter.
  12. As the day of his concert neared, The University, our mascot, and hundreds of students were doing all they can to #BringDrakeToDrake
  13. "Hey @ ChampagnePapi this could be you on our iconic Painted Street"
  14. "Hey @ Drake this could be us if you come to campus, I'll let you pet me and maybe even give you a kiss"
  15. President Martin tweeted:
  16. Raygun T-Shirts: The Greatest Store In The Universe, got involved too.
  17. Then, the day before his concert Drake commented on this picture:
  18. and everyone freaked out
  19. Drake was literally coming to Drake
  20. Students flipped out. Classes were emptied as rumors of him on campus spread.
  21. Videos show hundreds of students lined up on University Ave hoping for a glimpse of the star.
  22. Sadly, his flight was delayed or something and he wasn't going to be able to make it.
  23. As a consolation prize, Admissions and Iowa Events Center teamed up on some gifts for the Rapper, which he repped on stage that night.
  24. And finally, having felt the love this nerdy little college felt for the Rapper bearing our name, Drake stopped by.
    Sadly, it was after the concert and tear down. His Instagram story shows him walking through an empty campus at 2:30am. It's midterms week, everyone was asleep!
  25. Maybe next time we'll catch ya during the day, Drake
  26. Hilariously, this has been an impressive marketing strategy for the school, their recent posts of hundreds of comments from people asking where to apply. Go Drake (University)!