1. Leverage social media. You don't have to master all the networks. Pick two or three and find your people.
  2. Blog like your life depends on it. Every author needs a blog, and it's also the heart of your social media strategy—it gives you something to share.
  3. Contribute guest posts to blogs that reach your audience.
  4. Be a guest on podcasts that reach your target audience.
  5. Host your own podcast.
  6. Start a group with Facebook or LinkedIn.
  7. Host educational webinars and teleseminars.
  8. Go be a speaker at events where you readers spend time.
  9. Pitch yourself as an expert source for media interviews.
  10. Plant three seeds every day. Make marketing a priority and challenge yourself to accomplish three tasks that move you forward each day.
  11. Bonus: Join the Nonfiction Authors Association! http://nonfictionauthorsassociation.com