10 Ways Nonfiction Authors Can Build an Audience

  1. 1.
    Leverage social media. You don't have to master all the networks. Pick two or three and find your people.
  2. 2.
    Blog like your life depends on it. Every author needs a blog, and it's also the heart of your social media strategy—it gives you something to share.
  3. 3.
    Contribute guest posts to blogs that reach your audience.
  4. 4.
    Be a guest on podcasts that reach your target audience.
  5. 5.
    Host your own podcast.
  6. 6.
    Start a group with Facebook or LinkedIn.
  7. 7.
    Host educational webinars and teleseminars.
  8. 8.
    Go be a speaker at events where you readers spend time.
  9. 9.
    Pitch yourself as an expert source for media interviews.
  10. 10.
    Plant three seeds every day. Make marketing a priority and challenge yourself to accomplish three tasks that move you forward each day.
  11. 11.
    Bonus: Join the Nonfiction Authors Association! http://nonfictionauthorsassociation.com