WHY THE TRAILER FOR "KRAMPUS" CONFUSES ME

Looks like a crap movie tbh
  1. Is it a family movie??
  2. Is it a comedy??
  3. Is it horror??
  4. Why would Toni Collette want to be in it?
  5. And like what audience does this appeal to?
  6. Is Krampus a man?
  7. Or an animal?
  8. Will there be blood in this movie?
  9. Does anyone want to see this?