WHAT MAKES A COFFEE SHOP GREAT

Top five
  1. Smell
    Does it smell like coffee? It should.
  2. Sight
    Ambience plays a big role in branding.
  3. Sound
    Music? Steaming milk? Dishes clanging? People laughing?
  4. Simple
    Is the menu easy enough to understand?
  5. Social
    Are the employees interacting with the customer? Are they helping instead of serving?