THE 38 ESSENTIAL ONLINE SHOPS

These are the stores we love for their incredible clothes, shoes, bags, and accessories, and trust for a seamless shopping experience. More details: http://bit.ly/1Laf3QZ
  1. 1.
    & Other Stories
    Styles are trendy but approachable and done in materials that are a step up from what you're used to shopping at H&M.
  2. 2.
    Anthropologie
    It's not quite as glorious as shopping in-store, but Anthro-addicts can get their fix through a web shop that delivers everything from twee housewarming gifts to kitchen aprons.
  3. 3.
    Aritzia
    Expect a mix of simple dresses as well as hyper-trendy, kinda sexy pieces—all served at prices easily digested by the twenty-something shopper.
  4. 4.
    ASOS
    There is nothing better online for getting a trend fix on the cheap. Merchandise ranges from jewelry to shoes to coats; just about any product category that goes on your body is shoppable here.
  5. 5.
    Bandier
    The New York activewear boutique launched a comprehensive e-shop. Now its distinct mix of fashion-focused performance gear is shoppable and shippable worldwide.
  6. 6.
    Barneys Warehouse
    The discount extension of the luxury department store does not disappoint. Most of Barneys Warehouse's merchandise is designer product marked down substantially, not designed-for-outlet junk.
  7. 7.
    COS
    H&M-owned COS launched US e-comm in May of last year. The aesthetic is minimal but forward-thinking, in fabrics that last and at prices that aren't astronomical.
  8. 8.
    Eloquii
    Eloquii's resurrection was one of the more exciting things to happen to the plus market in 2014. It's focused on trends for sizes 14 to 24, and everything's under $200.
  9. 9.
    Farfetch
    One site, a zillion international boutiques. That means exclusives, rare finds, and obscure designers you'd have to travel to Mumbai/Tokyo/Berlin to shop, all in one spot.
  10. 10.
    Forever 21
    Avoid the scary hell that is the store experience by shopping online, which comes with another bonus: Online returns are refunded in the form of payment, not with merchandise credit.
  11. 11.
    H&M
    Avoid the store while still getting all that good stuff on the cheap. If you don't live near a flagship, you'll also get to explore the company's fashion-forward Trend offerings.
  12. 12.
    J.Crew
    Online exclusives, runway Collection pieces, and special sections like petites and party dresses are among the reasons to hit J.Crew's web shop when you just can't make it to the mall.
  13. 13.
    La Garçonne
    Despite its new Manhattan storefront, this boutique's roots are in e-commerce, and its excellent online presence is an homage to restrained luxury.
  14. 14.
    Madewell
    Like big sister J.Crew, the sell here is having access to every single piece in one place: all those jeans, jumpsuits, and new Frenchy 'tude.
  15. 15.
    Moda Operandi
    Within days of runway shows, Moda has the goods up for pre-order, securing huge names like Marc Jacobs as well as newer lines like Mansur Gavriel.
  16. 16.
    Nasty Gal
    The site mixes culty trend brands with an in-house label, unheralded third-party vendors, and a dope vintage section that includes everything from reworked crop tops to pre-owned Chanel.
  17. 17.
    Need Supply Co.
    Need Supply is one of the best true boutiques online, offering a host of brands at a variety of price points: Cheap Monday mingles with Rag & Bone.
  18. 18.
    Net-a-Porter
    Net-a-Porter is the OG of luxury online shopping. To make the click-click-buy even easier, US orders are delivered within three business days for free, and returns are on the house, too.
  19. 19.
    Nordstrom
    Nordstrom has a massive selection of brands and product categories, a pot that's sweetened by a generous Topshop department. Even better? Very fast, very free shipping and returns.
  20. 20.
    OAK
    Ann Sofie Back dresses, LD Tuttle boots, and Won Hundred jackets is the territory we're talking, enhanced by a comprehensive namesake collection of wardrobe staples that are not-quite-basic.
  21. 21.
    Of a Kind
    Of a Kind knows which designers to watch out for before anyone else does. This is a foolproof place to lock down a thoughtful gift, especially in the home and accessory departments.
  22. 22.
    Opening Ceremony
    Find brand new designers, niche lines from around the world, exclusives from big-name brands, and the store's own in-house line in the expansive mix.
  23. 23.
    OTTE
    This NYC shop has expanded in the boroughs and beefed up online. There's a good balance of feminine and masculine in its edit of brands like A.L.C. and 3.1 Phillip Lim.
  24. 24.
    Pixie Market
    This former Manhattan boutique has channeled its energy into online retail, where you'll find coordinates and clutches that are up-to-the-minute.
  25. 25.
    Reformation
    Limited-run collections hit the site every other week and despite the careful sourcing and made-in-LA production, the pieces aren't wildly expensive.
  26. 26.
    Rent the Runway
    No one owns the renting of special occasion dresses better than Rent the Runway. Notable evolutions include adding stores in New York, DC, and Vegas for trying on IRL.
  27. 27.
    Revolve
    Revolve stocks a zillion designers, selling everything from Alala sports bras to Zimmermann dresses. There's a distinct LA slant to the stock, with lots to love for anyone who's a fan of color or a boho aesthetic.
  28. 28.
    Shopbop
    Backed by Amazon, Shopbop enjoys the speedy shipping, but sells the fashion stuff you want now. The designer list is enormous, from AYR to Zoe Karssen, spread over a wide price point.
  29. 29.
    SSENSE
    Based in Canada, this is the not-so-secret site to order designer items and avoid paying tax. Free shipping to the US with no minimum is a new, added bonus.
  30. 30.
    Steven Alan
    Steven Alan has a knack for knowing what people with good taste want to wear. This savvy has grown his namesake business from a single storefront to a total of 22 boutiques and an impressive online shop.
  31. 31.
    The Dreslyn
    "Style before fashion" is its motto, and it's done with an edit of top shelf brands that don't skimp on directional cool factor—Margiela, Helmut Lang, and Tess Giberson among them.
  32. 32.
    The Outnet
    From the people behind Net-a-Porter comes one of the best places to shop discounted designer pieces. The lineup doesn't falter, including Acne and Isabel Marant priced at 40% to 70%.
  33. 33.
    The Real Real
    This is the number one spot to shop pre-owned designer goods on the web. We're talking Prada, Louis Vuitton, and Chanel at up to 90% off.
  34. 34.
    Topshop
    With so much noise in the fast-fast-fashion race, Topshop executes trends quickly but with some restraint. Look to outerwear and shoes for the best way to rotate in this season's latest for very little coin.
  35. 35.
    Totokaelo
    The web extension of a Seattle store, Totokaelo is all things airy minimalism. Find A.P.C. jeans in good supply, plus stunner pieces by Rick Owens, Issey Miyake, and Acne.
  36. 36.
    Uniqlo
    If your city is lacking one of these Japanese stores, shop the comprehensive selection on the web instead. The company makes everything from underwear to outerwear at a considerably reasonable price point.
  37. 37.
    Yoox
    Yoox is a massive luxury brand discount site, best navigated with many filters. Gems from Proenza Schouler and Balenciaga are yours to be had—especially during Yoox's sales.
  38. 38.
    Zara
    Where would our wardrobes be without Zara? The Spanish-based retailer turns out thoughtful iterations of trends quickly and is always reliable for statement outerwear that looks grown up.