WHAT WE LEARNED FROM VISITING GOOP HQ

Gwyneth Paltrow has evolved Goop from a weekly newsletter into a full-service media company that teaches us how to *live our best life*. We recently stepped inside Gwyneth’s world. Here is what we learned. For more BTS intel, read the full story: http://bit.ly/1LqKg2y
  1. The Goop offices are in a barn.
    A beautiful barn that sits in a picturesque LA Canyon, of course. There is a color-coded bookshelf and a spiral staircase.
  2. The staff refers to Gwyneth as GP for short.
    She also signs off on basically everything, including the incredibly popular weekly newsletter. Bonus: The staff recipe-tests in Gwyneth’s kitchen.
  3. Everyone admits that dealing with all the hate can be hard.
    As Goop’s editorial director puts it, the internet “wants to bring Gwyneth down to her knees.”
  4. The newsletter has close to a million subscribers and counting.
    That Gwyneth magic ✨
  5. In fact, Goop is credited with starting the newsletter revolution.
    First sent out in 2008, Goop has paved the way for @lenadunham's Lenny Letter and so many others.
  6. Next up is a Goop beauty line.
    A six-piece all-natural skincare collection will launch in January. The site has already executed collabs with Stella McCartney, Diane von Furstenberg, and Band of Outsiders.