Gwyneth Paltrow has evolved Goop from a weekly newsletter into a full-service media company that teaches us how to *live our best life*. We recently stepped inside Gwyneth’s world. Here is what we learned. For more BTS intel, read the full story: http://bit.ly/1LqKg2y
  1. The Goop offices are in a barn.
    C4e4e689 b823 416b 9dc6 5fbfe0a0b917
    A beautiful barn that sits in a picturesque LA Canyon, of course. There is a color-coded bookshelf and a spiral staircase.
  2. The staff refers to Gwyneth as GP for short.
    17d13347 b514 41fe 9e14 a9864b9dfecc
    She also signs off on basically everything, including the incredibly popular weekly newsletter. Bonus: The staff recipe-tests in Gwyneth’s kitchen.
  3. Everyone admits that dealing with all the hate can be hard.
    809f14bc f588 4e65 8ab4 5de8978edae7
    As Goop’s editorial director puts it, the internet “wants to bring Gwyneth down to her knees.”
  4. The newsletter has close to a million subscribers and counting.
    F847f370 00dd 4e51 8d5c 03096cf2f66e
    That Gwyneth magic ✨
  5. In fact, Goop is credited with starting the newsletter revolution.
    2a542e82 328e 45fe b5ba 46ba802ca600
    First sent out in 2008, Goop has paved the way for @lenadunham's Lenny Letter and so many others.
  6. Next up is a Goop beauty line.
    62cdfc9a 5c43 4a11 b9e1 8e4c79ae8268
    A six-piece all-natural skincare collection will launch in January. The site has already executed collabs with Stella McCartney, Diane von Furstenberg, and Band of Outsiders.