Pertinent questions on #epipen pricing.Think about these for your products.
  1. If demand is ubiquitous why is the supply scarce?
  2. Why are there no competitive options?
  3. If customers know they need it why aren't the choosing right insurance plan (with low deductible)?
  4. What is the product?
  5. What are we paying for? The product? Convenience? Peach of mind? Offset cost of manufacturer.
  6. Is the profit deserved? We don't blink to pay $799, a want, that makes 80% margina