Pertinent questions on #epipen pricing.Think about these for your products.
- 1.If demand is ubiquitous why is the supply scarce?
- 2.Why are there no competitive options?
- 3.If customers know they need it why aren't the choosing right insurance plan (with low deductible)?
- 4.What is the product?
- 5.What are we paying for? The product? Convenience? Peach of mind? Offset cost of manufacturer.
- 6.Is the profit deserved? We don't blink to pay $799, a want, that makes 80% margina